Search Engine Optimisation

Building Sustainable Website Traffic

6 easy ways to build links and sustainable traffic to your website.

You've just finished building or had a fantastic new website built for you. But nobody in visiting your site and you don't get any results for your site when you search in Google or any of the other search engines.

Building sustainable traffic to your website is not a difficult thing to do, but does take some time and a concentrated effort to achieve results. Depending on the type of site you have built (blog, static content, forum etc..) and subject matter there are a number of different strategies you can employ.

Google PR Update October 2007


Well it it's that time of year again when Google sprinkle some green dust on their little toolbar. While waiting in anticipation, it looks like foul wind blew and picked up the Google dust before it could settle. Not only did the payload not get delivered, but it seems that a lot of the existing green dust got blown away in the storm.

The worst affected areas seem to be those who haves competed with Google by monetising their sites with paid text links from other sources.

Well, not to worry! Anyone who has been at it for more than 5 minutes will realise that The Google PR doesn't mean a whole lot anyway. That is of course unless, you are selling text links on your sites.

Social Bookmarking

Social Bookmarking sites seems to be springing up in abundance. Apart from the obvious of having your favourite websites URL's available when you are away from your computer what other use are they?

The answer is probably not much! Unless, you are a webmaster and have content that people are interested in and looking for. If you are lucky enough to hit the front page of one of these sites you can expect to see a good short term increase in traffic to your site. The traffic boost will most likely be short lived, normally a couple of days at best.

You may also get a residual effect of a slight increase in traffic and the possibility of some more back-links to your site.

Google Analytics and Drupal


You've just downloaded and installed and activated the google_analytics Drupal module, added your Google Analytics User ID but it's not working. You check the page source, but the script does not appear.

You are aware that the script does not show up when you are on admin pages (and of course you wouldn't want it to) and you have checked from your home page.

If you are using a custom theme, the answer may be simple. Check you page.tpl file to make sure that you have the following line just before the closing <body> tag:

Google Page Rank Update


Well it looks like that time again where the Page Rank of your existing sites start to do that dance and some of your new sites are now showing a PR. But, alas next time you check things are back the way they were before.

Google are currently doing a PR update. Over the past few days the PR of some of my sites has started that up down, gone, back again dance. So best of luck to everyone!

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